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The Rose Foundation
for Communities and the Environment

New Voices Are Rising
Developing young leaders in underserved communities to foster civic engagement and advance community environmental health

New Voices Are Rising strives to develop young leaders in low-income communities and communities of color in Alameda and Contra Costa Counties by helping young people gain the skills and experience in civic engagement required to tackle the many problems - especially environmental health problems -- that disproportionately impact their communities. In so doing, the project seeks to reduce pollution - especially diesel air pollution and associated particulates- which severely impact both human health and the health of the San Francisco Bay.

See a short video (8-minutes) on
Voter Registration Efforts

Partners & Participants
This project is a collaborative effort of the Rose Foundations for Communities and the Environment, Downs Memorial United Methodist Church, and the Law Academy of McClymonds High School in Oakland, California.

Project participants are primarily high school students from low-income communities and communities of color in Alameda and Contra Costa Counties. Students are being recruited to participate in the project through high schools and churches that serve those communities.

In December of 2006, West Oakland students visited Yosemite where they assembled air pollution monitoring devices (lower left), took a field trip to Spider Caves (above), and played in the snow.
rose index
Denny Larson, who directs the Global Community Monitor Project, leads Excel High School students and a KQED Public Television camera crew through a side-walk inspection of possible toxic polluters near their school. The students are working to convince nearby companies to stop polluting -- under the guidance of Rose Foundation Board Member and New Voices Advisory Board Member, Ina Bendich.

Project Elements

Community epidemiological survey on asthma & air pollution: The project's young participants will interview friends and family about the impact of asthma in their lives and the lives of those close to them. They will then use the information they gain in those informal interviews to develop a community survey protocol in collaboration with an experienced public health researcher. Students will administer the community survey to members of the Downs Memorial congregation and the surrounding community, and to residents of the neighborhoods surrounding McClymonds High School in West Oakland and other participating schools. The survey will investigate incidence and severity of asthma in the households of persons interviewed, household access to treatment for asthma and health care in general, types of treatment regimens prescribed for any asthma sufferers in the household and potential barriers, if any exist, to following that regimen, as well as exposure to air pollutants known to cause or exacerbate asthma.

Air sampling & monitoring: Students will augment the information developed in their survey by sampling the air inside and their schools and churches and at various locations in the surrounding community, using a simple air sample collection apparatus, and will review the laboratory analysis of those samples so that they can better understand how pollution is measured in their community. If possible, students will also measure actual diesel pollution in the neighborhoods. Because diesel-monitoring systems are quite costly we are currently looking for a public health program or non-profit organization willing to lend equipment to the project.

Summarizing research findings: After several weeks of interviews, assisted by the researcher, the young people will analyze the information they collect, and summarize their findings.

Mapping the agency landscape - how public agencies can affect change: After the survey is completed, the project will help our young people learn how different public and private agencies interact to affect a problem. Students will meet with representatives of different non-profit and governmental agencies that work on air pollution and asthma. They will learn about sources of air pollution in their communities, who controls those sources, and who has the authority to enforce existing laws and regulations aimed at reducing pollution or to create new laws and regulations.

Advocating solutions: Working in collaboration with project staff, students will develop recommendations for reducing the air pollution that triggers asthma in their communities, and for addressing other issues that they have identified in the survey process. Students will prepare a report including those recommendations along with the information they develop through the community survey. Students will present their report at a community forum, and in meetings with elected officials and agency staff. Project staff will seek out opportunities for students to collaborate with other community groups working to address asthma and air pollution, including engaging students in activities such as testifying at public hearings or writing letters supporting action proposals.

Leadership training & team building: To help students learn how to work together more effectively, and to provide a broad systems ecology context for their environmental justice work, students will participate in leadership training and team building programs at the Headlands Institute in Marin Headlands National Park and at the Yosemite Institute in Yosemite National Park. These programs are designed to take young people out of their everyday environment and encourage them to move beyond their ordinary comfort zones. Each program encourages young people to work with their team members to accomplish goals, and to over-come anxieties in order to try new and challenging activities.

These trips are designed to be adventures that reinforce what the youth learn throughout the project. For many of the project's young participants, this will be their first experience of the natural world outside the city. These field-based environmental education programs are designed to help students understand the relationship between the urban environment and the natural environment and to help students understand environmental health as an aspect of systems ecology. In addition to team building and leadership training, students will receive hands-on training about human impacts on ecological systems through Headlands Institute's field science program at Marin Headlands National Park. and will study the impact of air pollution on natural landscapes, forests, and wildlife during the Yosemite Institute's multi-day outdoor education program

Non-partisan voter registration & outreach - a core component of civic engagement: Students will conduct non-partisan voter registration and outreach, registering members of their church congregations at voter registration Sundays, going door-to-door to register voters in the neighborhoods surrounding their schools and churches, and registering voters at high traffic locations in Oakland and Berkeley such as downtown transit-hubs, DMV centers, flea markets, and grocery stores and shopping centers that serve large numbers of low-income customers.

Understanding why voting matters: In addition to participation in non-partisan voter registration efforts, during this part of the project students will be encouraged to consider how voting could impact the issues they have been working on. Students will draft questions on their issues, posing those questions to candidates at non-partisan public forums or in letters. Staff also will work with students to analyze the possible impact on air pollution and asthma of any relevant ballot proposals.

Increasing participation among registered voters: After registration closes, project participants will phone the voters registered to encourage them to vote, and explain the mechanics of voting -- whether in person at their designated polling places or by mail using an absentee ballot. Project participants also will mail or hand-deliver reminder cards with precinct locations, if funding is available.

Classroom curriculum on the civics of air pollution and asthma: The project is working with the Law Academy at McClymonds High School in West Oakland to develop an environmental health civic engagement curriculum for use in the classroom, focusing on the link between air pollution and asthma, an environmental health problem with serious ramifications for everyone in Alameda County, and especially for low income communities and communities of color that are most impacted by diesel pollution from freeways, port facilities, large postal centers, such as the one in West Oakland, and industrial facilities served by large numbers of trucks.

Efforts to enlist other schools in the project are also underway, and will continue throughout the life of the project. Project staff is contacting educators at schools through out the East Bay, with special emphasis on schools that serve low-income East Bay communities, to find teachers who are interested in using part or all of the asthma/air-pollution curriculum in their classes, and interested in encouraging their students to participate in voter outreach as a community service project before the 2006 election.

New Voices Advisory Board

Scott Adams is the Western Region Pension Program Coordinator for the American Federation of State County & Municipal Employees (AFSCME). His scope of work includes defending public pensions, holding corporations accountable and electing union members to pension boards. He has directed shareholder and corporate campaigns for the United Steelworkers of America. Mr. Adams worked as a consultant for the Rose Foundation where he helped develop and coordinate the 2004 New Voters Are Rising Project. In the 1990's, Scott served as political director and policy advisor to the late U.S. Senator Paul Wellstone.

Azibuike Akaba is employed as an Air Quality Fellow with the California Air Quality Resources Board in Sacramento. He previously worked with the Environmental Indicators Project, where he managed a program that evaluated 20 different environmental, social, economic and political indices in the West Oakland Community. He came to the EIP from Communities for a Better Environment, where he was an environmental scientist and legal researcher. Before shifting his focus to community air quality issues, Mr. Akaba managed a pharmacology / toxicology laboratory in Arizona.

Ina Bendich is the Director of the Law and Government Program Excel Academy, a public college preparatory school located in West Oakland at the McClymonds Learning Complex. A graduate of New College School of Law, Ms. Bendich also coordinates the Academy's mock trial team. As Academy Director, Ms. Bendich is constantly on the lookout for opportunities for her students to learn about the world beyond their neighborhoods and take on leadership roles at school and in the community. Before leaving the private sector in 2001, Ms. Bendich worked to mentor young people through the Back On Track Tutorial program.

Carla Din is the Western Regional Director for the Apollo Alliance, a national initiative that is dedicated to building a broad-based constituency in support of a sustainable and clean energy economy that will create high quality jobs, reduce dependence on foreign oil, and create cleaner and healthier communities. Ms. Din is a board member of the Northern California Solar Energy Association and a member of the California State Teachers' Retirement System's Clean Tech Advisory Committee.