Rose Foundation | Grassroots Hints

Goals
Define the goals of the group or project, and how they can be achieved. Why are the goals important both in a big picture sense and to the communities and the environment immediately affected?

Clear and reasonable work plan
The work plan is the specific actions or steps to be undertaken in order to achieve the goals. When writing a work plan it is important to clearly spell out exactly what the group plans to do over the grant period. Be specific.

Capacity
We consider whether the group has the capacity and resources to carry out the work plan. If a group has a great idea, but no track record, then we consider the skills and experiences of the staff, volunteers and board members. Does a group have the knowledge, skills (or access to others who have the knowledge and skills) and ability to raise the amount of money that is needed to implement the proposed work?

Measurement of success
Tell us how the success of the group will be measured. What are the quantifiable goals or outcomes (i.e. distribution of 1000 newsletters, table at 5 events, protection of 200 acres), and how will hard-to-measure goals be evaluated (i.e. persuade Californians to support a certain issue)?

Financial need and urgency
One factor that we consider is the degree of financial need and the urgency. If a group seems to have plenty of other opportunities to secure funding, then we may consider that group's need to be less of a priority. Is there an urgent need for the money or is there a window of opportunity that makes the need especially urgent?

Organizational size
A central tenant of the Grassroots Fund is supporting small groups and first time grantseekers. The $100,000 cutoff is primarily based on the applicant's actual income and expenses for the previous year. However, we also consider the budget for the current year, and whether there was a one-time income/expense that inflated the budget. Additionally, we consider whether a group is actually independent from a larger group that would not have qualified due to their large size.

Big impact
We are looking for the maximum strategic impact or the "most bang for the buck," which means that programs with a small area of impact are not as high a priority. We consider how a project affects not only the immediate area, but how it affects the broader community and whether it can be used as a model for others.

Grassroots nature
The grassroots nature of a project may be measured in terms of group composition or outcomes. If the group is controlled by an individual or has received most of its monetary support from one individual, then the group may not have a grassroots composition. Or if the program outcomes don't include grassroots type activities (activities that reach out to or involve lots of people), then the work done by the group may not be considered to be grassroots in nature. Groups that provide services to other groups may not be thought of as having a direct grassroots outcome

Events and festivals
While there are always exceptions, the Fund has been reluctant to fund one-day or weekend events and festivals because of the short-term nature of events, and difficulty in measuring the long-term impact. Festival applicants need to demonstrate the educational value and long-term impact of their event.

Compelling outcomes
Groups often ask for money for a specific reason (which is fine), but are sometimes unable to articulate the importance of using the money that way. If you ask for money for a study or report, tell us how it will be used to produce a specific outcome. If you ask for money for a website, tell us how that website will motivate people to take action. If you ask for money for office space, tell us why it is important to further the mission of the organization.

Diversity and working with underserved communities
Do the group's volunteers, staff and board reflect the ethnic, economic, and gender diversity of those that are impacted by the project/issue? What efforts have been made to diversify the group, and to reach out to affected communities? Sometimes the only way we can measure this is if it is clearly spelled out on the application. Tell us about people of color on your board, staff or volunteers. What is the socio-economic composition of your group? Don't assume that we know the ethnic or economic composition of a neighborhood or city, tell us. Also tell us about people who are involved with your organization who are in a category of people who are commonly discriminated against: like people in the gay / lesbian / bisexual / transgendered community, disabled people, elderly, people of color, and people who are under-employed or unemployed.

Outreach strategy
How does your group reach out to the people to inform them and motivate them to take action? Events, newsletters, press releases, tabling, writing articles in the local paper, getting people to sign petitions or mail postcards are all examples of outreach tools.

Don't be an island
The grassroots movement is stronger when it works together, avoiding duplication and collaborating on policy issues. How is your group reaching out to other groups in your area and to groups who are doing similar work around the state or country? Can you demonstrate community support for your work?

Can't support or oppose political candidates
Non-profits are banned from supporting or opposing any candidate running for elected office. Applications for political or partisan activity will be rejected.

When in doubt, try again
If your application wasn't funded and you feel that your organization did well on all the above mentioned points, then it was probably just a case of not enough money to go around. We are forced to make some really tough decisions, so we want to encourage groups to try again. Each group is eligible to reapply one year after an application is submitted to the Fund. Feel free to give the Grassroots Fund staff a call to strategize about submitting a new application.

Evaluation Criteria

These criteria are intended to guide consideration of proposals, but are not considered to be "absolutes." In some cases, individual proposals might be worthy of funding even if they do not fully meet all of the criteria. A round of grants, or more holistically, several rounds of grants, collectively represent an overall mosaic. The goal of the Fund is that its mosaic of grantees and projects represents the diversity of Northern California¹s environmental issues, strategies and communities.

1. Does the proposal address the goals of the Fund (as described in the funding guidelines)?

2. How important is the overall issue addressed by the proposal?

3. Is the work plan clear and reasonable?

4. Is the budget realistic? Can the work be done for the amount requested? Is there a viable plan to raise any additional needed funds?

5. Does the organization have the capacity and leadership to complete the workplan?

6. Does the project impact underserved communities? Are those communities reflected in the group's board and staff?

7. Does the project help build a broad environmental constituency?

8. Does the project have an effective outreach strategy?

9. Is the project likely to produce clearly defined results?