Convening Resources

2009 Grantee Convening
Successful Grassroots Fundraising: Strategies, Tips & Techniques for Raising Money in Today's Economy

Friday, October 9, 2009
Sierra Health Foundation

Keynote: Chip Giller
Founder and President, Grist Magazine

Chip Giller founded Grist in 1999 to lighten up a movement known for taking itself too seriously. Grist, which publishes online, now has an audience approaching 1 million, and has been very successful in reaching readers in their 20s and 30s. Readers come to for inspiration, conversation, and encouragement, as well as for news and information-and bad puns. Giller, 38, was named a TIME magazine "Hero of the Environment" in 2007. He has also been featured in many media outlets. Before launching Grist, Chip was editor of Greenwire, the first environmental news daily. A native of Massachusetts, Giller graduated from Brown University with an honors degree in environmental studies. (Yes, he is an obsessive Red Sox fan.) He and his wife, Jenny, live on Vashon Island, outside of Seattle, and have a three-year-old daughter and a baby son.

Developing Your Group's Fundraising Strategy
by Judy Hatcher, Executive Director, Environmental Support Center
Judy Hatcher has nearly thirty years of experience as a grantmaker, program manager, consultant and trainer for social justice organizations all over the country. Previous employers include Amnesty International USA, the Funding Exchange, the Community Resource Exchange and the Center for Community Change. She currently serves on the boards of Changemakers, the National Committee for Responsive Philanthropy, the Pesticide Action Network of North America, and the Black Philanthropic Alliance.

Fundraising Strategy Handout

Web-based Fundraising
by Madeline Stanionis, Watershed
Madeline Stanionis is an experienced online fundraising, advocacy, and marketing consultant, speaker and author. Her work with Watershed is to help organizations build, grow and sustain relationships with constituents online. Until 2006, Madeline was the President and Creative Director of Donordigital, a full-service online agency which helps nonprofit organizations, campaigns, and socially responsible businesses use the Internet to build their constituencies and achieve their goals. Previously she served as director of individual giving at Health Access, a statewide health advocacy organization in California, and as Public Information Officer for the Alameda County Health Department. Madeline was the executive director of Access to Software for All People (ASAP), a youth-run Web development business run as a non-profit social enterprise. Madeline is also a trainer and adviser to the New Organizing Institute, and co-convenes Web of Change, an international annual gathering that connects global leaders in online communications, technology, and activism who are actively building a better world. She is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church.

Madeline's Power Point Presentation

Workshop: How to do a House Party
Morrie Warshawski, Author
Morrie is a consultant who works with nonprofits having trouble realizing their full potential. He helps organizations nationwide create roadmaps to a better future through strategic planning. His practice is characterized by a commitment to the core values of tolerance, thoughtfulness, transparency, and creativity. He is the author of two books on fundraising including, and The Fundraising Houseparty: How to Party with a Purpose and Raise Money for Your Cause -- 2nd Edition. Warshawski has worked in the field for over thirty years as an administrator, consultant, facilitator, teacher and writer. You can always find him in cyberspace at

House Party Handout

Workshop: I'm Small, I'm Rural, and there's a Recession - Help!
Janet Cohen, Principal, Community Action Partners
Janet is a principal at Community Action Partners, a consulting firm specializing in organizational capacity building, research and writing services to environmental non-profits and government agencies. Since moving from England to California in 1987, she has worked in the business world and also served as Executive Director of the South Yuba River Citizens League (SYRCL), one of the nation's most successful grassroots watershed organizations. During her career, Janet has secured and managed numerous grants from multiple private foundations and state and federal agencies. She has also provided strategic planning, communications, and fund development assistance to many different organizations throughout California. In addition, Janet successfully coordinated all seven years of the Annual Wild & Scenic Environmental Film Festival, the largest environmental film festival in the United States. Janet's current passion is helping non-profit groups learn from the successes (and failures) she experienced in the business and non-profit world.

Workshop: How to Write an Effective Fundraising Appeal
by Judy Hatcher, Environmental Support Center
The do's and don'ts of direct mail fundraising for small groups.

We will have audio streaming of the conference on our website soon. If you would like to purchase a CD of some or all of the sessions, please go to Conference Recording.